I’m often asked why I chose this company when there are a plethora of companies in this industry on the market and so, so many products on the shelves at GNC/Vitamin Cottage/Walmart/Costco. So why USANA?
The answer is quite simple actually. Bottom line is that not every product in this industry is created equal and I wanted the best possible product for me and my clients from a science perspective. Coming from an engineering background, I always wanted the facts – is what your saying true and, if it is, I want proof that it’s true.
So, what was it that I discovered in a phenomenal product partner:
The truth is – you may have a product you like and that’s OK. I challenge you to do a little research. Dive in to the company and don’t just lean on the website text. What are the company standards? Have they had to recall any products and why? Once a formula is created where is a manufactured and what are the manufacturing standards? There’s a saying that goes, ‘Good science can be destroyed by poor manufacturing.‘ Would an Olympic athlete risk their medal (or their teammates medal) to take the product? Check it out in the Comparative Guide. Last, but certainly not least… who is the creator of the product? Is it a scientist or is it a marketer looking to capitalize on the next trillion dollar industry?